BizSugar.com › Social Media › How Socialized! Engaged Fans to Build a Bigger, Better Comic Con

One of the key challenges for any brand’s social media strategy is to create a sense of community and loyalty among its fans. Sometimes, that community already exists and the job of the social media leaders is to start engaging those people in new channels of communication. That’s what social media training and strategy firm Socialized! did when it was approached by Wizard World, the business that puts on “Comic Con” in cities across the U.S.