BizSugar.com › Social Media › How Socially Influential is Your Hotel?

With the explosion of social media comes an explosion of questions and how to understand the vast amounts of data. Hotels like any other business always want to know where they are at in terms of their social media efforts and influence. Returns on investment metrics are critical but how do you know where you stand socially compared to your closest competitors? I want to discuss a couple of helpful tools to help shed some light on your hotels social influence and how other hotels stack up against you.