Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years.
How to build social media into your stakeholder engagement strategy!


From http://www.northernlightspr.com 3194 days ago
Made Hot by: techmedia on May 15, 2014 8:44 am
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Comments
3186 days ago
Thanks for great comments and questions, @Heather totally agree, stakeholders make up all of those different audiences, so it's so important to understand all of the different audiences and more so understand where those audiences "hang out" online.
Social media may not be great for all of them, however once you start defining it's quite easy to know the best use of social media for each audience,
Jonny
3190 days ago
3193 days ago
Interesting post but it raises the question of exactly what we mean by stakeholders. Are these customers, partners, employees, departments or something else? The specific type of audience you're trying to engage is important. There are probably very few techniques that will work equally well for everyone.