One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and suggest meas-
urement isn’t necessary.
Guerrillas measure their success neither by
awards from other marketers nor the amount of
noise they create. Guerrillas measure success by the





Comments


Written by laura-quebbemann
4251 days ago

Interesting.

Laura Quebbemann



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Share your small business tips with the community!
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