BizSugar.com › Social Media › How to Choose the Best Social Media Marketing Tool for Your Business - The Buffer Blog

There are thousands of different social media marketing tools in the market. How can you choose the best ones for your company? It is important to first define the goal of using any tool. Once you know why you started looking for a tool in the first place, what you want to achieve with it and how you want to achieve it, you know enough to start the filtering process. You then can look into feature lists, pricing guides and determine your best fit.