How to Connect Globally With Social Media

Posted by CindyKing under Social Media
From http://www.socialmediaexaminer.com 4687 days ago
Made Hot by: jkennedy on November 24, 2009 4:07 pm

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign.

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Comments

Written by TonyJohnston_CNi
4685 days ago

Cindy,

Thanks for giving us the bigger picture with this great post of yours. I particularly found the Laurel Papworth video interview very informative.

Talking about making global connections, I have a question for you. What are your views about language in international cross cultural communications?

Despite being a Canadian, the only language I can communicate in with any degree of sophistication is English. But what are you seeing in the use of other languages such as French and Chinese to name but two? Is English the predominant social media language of e-communication and what if any accommodation should one make for the other languages being used on the web today?

Tony Johnston

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Written by SantaFeCreativeTourism
4685 days ago

Very interesting article

I have jumped on Social Networking Band wagon relatively late but now I have found that it is very helpful in bringing people too my website, but finding the right customer is the key. With international advertising you do have to be cautious in its presentation

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Written by SellBetter
4686 days ago

Hi Cindy,

Great points to consider, one of the things I am always looking for is the balance between local and global. While there are many Canadians on the mainstream global social sites, many people I want to connect with prefer close to home sites. Thanks for sharing.

Tibor

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Written by ShawnHessinger
4686 days ago

Cindy,

The paradox boils down to being consistent on the message associated with the brand while being sensitive to the cultural realities of how different people in different parts of the world use social media. I think we have talked about the second point before but I wonder if sometimes tweaking the brand becomes necessary as well and whether this ultimately means rethinking the concept of brand overall.

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Written by CindyKing
4686 days ago

Shawn, do you know what I notice? How different countries have different concepts for what "brand" is. And having worked for American companies here in Europe - by golly there are huge discrepancies in the levels of sophistication of marketing practices. And the sophistication that works in one country has no effect in countries that respond to a different level of sophistication. It's a complicated subject, and you won't find answers until you jump into it and try to figure it out.

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