How to Craft a Social Media Policy for Your Small Business

Posted by SBA.gov under Social Media
From http://www.sba.gov 4329 days ago
Made Hot by: ObjectOriented on January 17, 2013 2:26 pm

Social media opens up new avenues for communication and engagement with consumers, but it also brings with it an element of risk. Crafting a social media policy or code of conduct can help protect your business and your employees. Here are some considerations you should bear in mind, plus some policies developed by other businesses that can help you craft yours.

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Comments

Written by lyceum
4328 days ago

How do you create a short and simple social media policy? How is a social media policy compared with a communication guideline? I discussed this topic in talk a year ago. I showed best practices from IBM, Coca-Cola and the Royal Library in Stockholm, Sweden. K.I.S.S is the way to go according to my view. Focus on the opportunities, but be also aware of the potential threats.

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