BizSugar.com › Social Media › How to increase your Facebook edgerank effectiveness score

As I explained in my last post that Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking ( EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top Stories” feeds. Objects with a low EdgeRank will not.