At any given moment, there are literally millions of different conversations happening online, and some of these conversions could actually be related to your specific product or brand. Are you listening to these conversations? If you are, are you listening for more than just mere words but actual insight and useable feedback? These conversations can offer vital information to further improve your business, product, and online reputation. The key to gaining this important insight, however, is often to simply shut up and listen.
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