How to Make Your Tweets More Useful

How to Make Your Tweets More Useful - http://www.ducttapemarketing.com Avatar Posted by ducttape under Social Media
From http://www.ducttapemarketing.com 4115 days ago
Made Hot by: on July 16, 2009 4:56 pm
One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It's a genuine concern and something that can feel very hard to measure for most businesses. It's rare when someone can effectively attract followers and blatantly sell something to that at the same time. In most social media settings it just doesn't work that way. The objective is to simply create enough engagement that people want to find out more on their own. While that's a great long term objective, it can be a little hard to track.





Comments


Written by ShawnHessinger
4111 days ago

The real problem with social media is that few things work the same way twice. That's why it's often better to look at social media from the standpoint of long term engagement and long term investment. Almost every investment I have made in blogs or social media has moved my business forward in many unpredictable ways. So from my perspective, they have paid off. But predicting ahead of time what the exact results of a campaign will be is another matter.



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