BizSugar.com › Social Media › How to Maximize Your Small Business’s Social Media Investment

So your small business has decided to make an investment in social media, but now what? If you aren’t familiar with the tools of the trade, it can be tricky to maximize that investment. Unlike traditional print marketing, social media lends itself to real-time conversation, but you have to know where to find your audience. Similarly, once you get there, you need to have a plan to measure your success.