It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime.





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Written by bigmoneyweb
3302 days ago

Measuring ROI for social media is no different than measuring ROI of direct mail or radio. In upcoming blog posts I will focus on the who, what, where, why, and when of measuring social media ROI. Until then repeat to yourself that “Measuring social media ROI is possible” and get ready to prove to yourself and others that social media can indeed make a valuable contribution to your overall integrated marketing efforts. Thanks for sharing.



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