BizSugar.com › Social Media › How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.

Making an authentic connection with an influencer is a process. Relationships happen subtly through thoughtful conversation and keen transitioning. If you’re looking to connect with influencers, here are two ways to get started.