How to Run Profitable B2B Influencer Engagement Programs #Podcast

Posted by shanegibson under Social Media
From http://closingbigger.net 3080 days ago

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space.

Following is brief abridged version of what I cover in the podcast:

In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that they considered influencer engagement as an effective strategy to build brand awareness. 75% cited influencer engagement as an effective in lead generation. In my opinion Influencer Engagement (which is really building a community of leaders) is a highly overlooked or misunderstood discipline that can pay dividends for months or even years after you start using this strategy effectively.