BizSugar.com › Social Media › How To Use a Social Media Marketing Calendar Template

Think of social media updates as musical notes. On their own they are just noise. When you put them on a music sheet and connect them they can create a symphony. Here’s a few principles and steps to apply when using this tool:

This is a guide, not a battle plan etched in stone. If a great story on inspirational theme hits, blog about that as well (or instead). Don’t use this as a tool to micromanage your team (or yourself) use it as a guide to keep you on track.
On the top of the sheet fill in the name of the person who is coordinating the social media calendar, this person may not create all the content or post all of the updates but they will keep the team on message and accountable.