When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable. Some marketers swear by it, and are increasing their social media budgets each year. Some marketers fail to see how it can generate ROI, and claim social media is dead. Regardless of which camp you fall into, the truth is social media is both beneficial for creating and maintain a brand presence and driving ROI. You simply have to understand how.
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