I've just read a really interesting article in PR News about how listening to and engaging in social conversations online is the key to customer relations success. I totally agree with the argument and am constantly telling my clients that tapping into potential and existing customers' 'thinking' is one of the most powerful pre-sales tools you can have.
Improving Customer Experience Using Social Media
Posted by
andynew under Social Media
From http://community.zdnet.co.uk 4659 days ago
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