Influence Metrics: What Can Klout Do For You? An Interview with Megan Berry of Klout

Posted by digitalvision under Social Media
From http://portagemedia.com 4984 days ago

In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical.

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Comments

Written by Small Business News
4983 days ago

You talked a bit about the possibility of gaming the system, which, of course, has been done to a greater or lesser degree by some people with organic search and I guess, it could be argued, with Twitter, Facebook etc. too. I'm wondering whether there's any way of knowing how authentic the "influence" Klout is measuring will really be.

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Written by ShawnHessinger
4985 days ago

Very cool interview. Influence is going to change the metrics landscape...again. But I think everybody knew the number of followers wasn't the key to success in social media.

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