Is there a difference between influence and popularity in social media? One pundit doesn't think so because tools to measure so-called social influence have trouble telling the difference. Further, he believes we shouldn't even ask the question. However, the question is important because it’s directly related to the work of marketing and PR professionals who want to influence people to take action — whether that action is to vote against SOPA, join an association, or drive camera sales.
Why camera sales? Because it’s an illustrative business example: Ashton Kutcher, though intensely popular, probably lacks the credibility to pitch expensive Nikon cameras to professional photographers. However, change the context and market segment to the more affordable CoolPix S60, and he’ll likely earn sales because it fits the financial means and photographic experience level of his fan base.
Is there a difference between influence and popularity?
Posted by frankstrong under Social MediaFrom http://www.arikhanson.com 4450 days ago
Who Voted for this Story
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
Comments