No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed?
TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending more and more time online and finding social media content to be far more engaging.
To me, TV advertising is not yet fighting a losing battle. Here are the reasons:
Is TV Advertising Dying in Social Media's Hands?
Posted by
Sarah_Chong under Social Media
From http://www.penn-olson.com 5348 days ago
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