BizSugar.com › Social Media › It's Planning Season: Five Ways to Apply Social Media to Marketing Planning

For almost two years, industry publications and experts have been talking extensively about what is happening and why when it comes to social media. In many cases stories focus on how the “world is coming to an end” as consumers take the power of branding away from the brand managers and chief marketing officers and start owning viral perceptions and reactions. The days of Chicken Little are over; well, at least that's what social media and customer intelligence company Networked Insights thinks.