BizSugar.com › Social Media › Klout for Business: Guide to Measuring Social Media Influence - Ahain Group

By Greg Fry, Associate at The Ahain Group

Guy Kawasaki made a quote that I love – “The nobodies are the new somebodies”. Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsessed by numbers. They think that if they get 1,000s of Facebook likes on their business page they have cracked the social media puzzle. However, the online world is no different from the offline one in the sense that Quality will often trump Quantity.

So whilst generating a large online community may be important, ensure that your community is made up of relevant, engaged and influential people by reading our ‘Klout for Business: A Guide to Measuring Social Media Influence’.