BizSugar.com › Social Media › LinkedIn Publishing is Jet Fuel for Your Business

Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content. And if that content has been published elsewhere, you won’t own it, you won’t control the reader experience, and you won’t be able to leverage that content as fully as you might on your own site.

So am I being wishy washy when I tell you that you should be publishing to LinkedIn?

Read on, and then I’ll let you judge whether I’ve pulled a flip flop.