The conventional wisdom may be that Facebook is for B2C and LinkedIn is for B2B, but the reality for any individual business is rarely that simple.

The share each platform should occupy in your digital marketing budget shouldn’t be determined by ad formats or even lead conversion statistics. What really matters is your target audience, buyer persona, and where their buyer journey takes them.







Comments


Written by lyceum
377 days ago

Eyal: How about a third alternative? I will have a mission to spread the good word on blogging, podcasting, and publishing newsletters, for 2021.

Best Premises,

Marti

P.S. FYI: The post on Oktopost is not readable in the Opera browser.



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