Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking. It all starts with listening. In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary. Today's podcast is about Listening 2.0 and what it means to all of us. Listening 2.0 is about making others feel listened to and understood, it's not just about nodding our virtual heads or tabulating comments in a social media sentiment report.





Comments


Written by ShawnHessinger
4737 days ago

Very true about listening, Shane, and very interesting battle references. I think communicating both ways is really important. 2.0 is, of course, about collaboration and that's pretty difficult without communication.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!