BizSugar.com › Social Media › Listening 2.0 — Social Media Listening Strategy Podcast by @shanegibson

Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking. It all starts with listening. In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary. Today's podcast is about Listening 2.0 and what it means to all of us. Listening 2.0 is about making others feel listened to and understood, it's not just about nodding our virtual heads or tabulating comments in a social media sentiment report.