Mark Schefer talks Social Media Explained [podcast]

Mark Schefer talks Social Media Explained [podcast] - http://jontusmedia.com Avatar Posted by lyceum under Social Media
From http://jontusmedia.com 2982 days ago
Made Hot by: tiroberts on April 2, 2014 2:52 pm
Jon Buscall interviews Mark Schaefer about Social Media Explained:

Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

I ask Mark about why we need yet another book on social media and we get into an interesting conversation about how key stakeholders in businesses need to understand the current digital marketing climate.

We focus on just why social media and the conversations we have online are increasingly important in an era of content shock – a phrase coined by Mark to describe the rabid proliferation of content marketing in the last years.





Comments


Written by lyceum
2980 days ago

You are right Bloggerpalooza. The thing is that if you have a "dumb" business, social media can't make any difference at all. Have you read Guy Kawasaki's book, Enchantment: The Art of Changing Hearts, Minds, and Actions?



Written by bloggerpalooza
2981 days ago

Social Media could really make a difference between a successful business and a dumb one.



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