BizSugar.com › Social Media › Measuring Social Media ROI with Olivier Blanchard (@thebrandbuilder) [INTERVIEW]

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management and the author of the book Social Media ROI. You many know Olivier from Twitter where he goes by @thebrandbuilder. In the show, we discuss what exactly Social Media ROI is and how businesses like yours can move towards getting more of it. Olivier shares his secrets and tips on developing a plan and measuring it properly for social media success.