BizSugar.com › Social Media › Measuring Social Media Success – Terms To Know For Small Businesses

Everyone knows the importance of goal-setting and creating benchmarks to help your business efforts produce the desired result. There are a lot of ways to measure if and how your social media and online marketing tactics are being effective. It can be overwhelming, and you may not need all of those ways to measure your particular campaign. That being said, being familiar with the different terms of online marketing measurement (that all contribute to your ROI) will help you shape your marketing campaigns.