BizSugar.com › Social Media › Micro vs. Macro Influencers: Who’s Right for Your Business and Sales?

Not all influencers are created equal — find out whether you should use Micro or Macro Influencers for your business and brand.

Influencer marketing is, without a doubt, one of the biggest marketing trends of the last decade.

With benefits like increased brand awareness, lead generation, and higher conversion rates, it’s clear why companies are becoming more and more interested in influencer marketing to promote their goods and services.

However, where more than 80% of marketers find this digital promotion technique highly effective, most of them also agree that implementing an influencer marketing strategy is not an easy task.