Newspaper: It's not about Paper or Paperless.

Posted by Sarah_Chong under Social Media
From http://www.penn-olson.com 5354 days ago

The year 2009 may be the worst year yet for the newspaper industry.

According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change.

While we see a transition online, some newspapers companies are still not looking too good.
Is news no longer important to us?

Of course not, but news publishers need to understand that the way we consume news is ever changing. It is changing right at this second even as news companies desperately enter the social media world. It is not a matter of paper or paperless, it's about extending your reach and driving interest.