Social media is a little like licorice - some companies love it, some companies hate it, but no matter what your feelings may be, it isn't going anywhere. There were a few years in recent history where a business could operate - nay, even prosper! - with no social media presence at all, but that concept is rapidly becoming unsustainable. So what are your options when it comes to successfully expressing your brand message on social media? There are two: the DIY approach and working with an outside professional. Here's a breakdown of pro vs. cons of hiring out your social media posting:





Comments


Written by tiroberts
1244 days ago

I think when you get to the outsourcing point in your biz you should do it asap.



Written by lyceum
1246 days ago

Sounds like a sound approach to new media!



Written by lyceum
1246 days ago

Sarah: Thanks for sharing your thoughts on DIY social media marketing and outsourcing new media stuff. Personally, I think you should do it yourself, after you have talked to a social media evangelist like me!



Written by 21Handshake
1246 days ago

Thanks for the comment! We always find a good mix is collaboration between our agency and clients - although some of them just prefer if we handle it all. Depends on the client and their timing and ability to monitor. :)



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