BizSugar.com › Social Media › Putting a Human Face On Your Social Media Audience

Defining an audience is one of the most talked about, and least understood, activities of marketing. It is an essential part of marketing, no matter the medium, but it is rarely done correctly.

Usually, when we start talking about audience we go straight for demographics. We start thinking about customers age, sex, and something more personal like marital status. But, breaking our audience down into a series of statistics may not be all that productive. After all, we aren’t trading baseball cards.