BizSugar.com › Social Media › ROI for Facebook and Twitter Marketing Campaigns

It's an often asked question when discussing social media marketing, what exactly is the ROI (return on Investment) when using tools like Facebook and Twitter. But it seems to me that this article, again shared in our Twitter roundup late last week at Small Business Trends, best answers the question by looking less at what you spend and more at what you save by choosing social media over a more traditional marketing solution. In this case, one business claims to have saved $15,000 in marketing costs over nine months, no small consideration for any business concerned about efficiency.