BizSugar.com › Social Media › SEO vs. Social Media: Which Sends More & Better Traffic?

When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.

Two of these strategies are Search Engine Optimization and Social Media Marketing. Because they're both capable of directing audiences to a website to increase its visitor count, they are the most common methods to employ. But with the shifting tides on what strategy brings the most traffic referrals, which should you choose to invest in?