Business Persona vs Personal Persona? It's not such a clear cut distinction anymore.
It's best to set a tone for your Twitter accounts and make sure all staff are consistently painting a positive image of your brand, whether they're tweeting as themselves or as a representative of your business.
Setting The Tone For Your Twitter Account(s)
Posted by
sprout_insights under Social Media
From http://sproutsocial.com 4923 days ago
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