BizSugar.com › Social Media › Should you be marketing on Snapchat? (Spoiler alert, yes)

Four years later, and Snapchat are the ones who are laughing. Their app is now worth a staggering $20 billion, they turned down an acquisition offer from Facebook, and they’ve got more more users than Twitter (100 million, to be precise).

That last one might surprise you: more users than Twitter.

In fact, Snapchat grew more in 2015 than Twitter grew in four years. Businesses are still pouring much more time and effort into promoting on Twitter, when Snapchat is actually bigger and more engaging.