More and more people are going on social platforms like Twitter to voice complaints. Smart businesses are taking notice and mitigating damage control by engaging customers and taking care of their problems immediately. It’s simply smart business to show customers they care about their problem and experience. All consumers want to have a sympathetic response to a problem. Through timely care and attention, a disgruntled customer can become a loyal advocate for a brand and continue buying and chatting to their friends about their positive experience.





Comments


Written by lyceum
3836 days ago

Great to hear! Listen to Brent Leary's interview with Maggie Lang of Kimpton Hotels:

https://soundcloud.com/smallbiztrends/interview-with-maggie-lang-of

All the Best,

Martin Lindeskog



Written by lyceum
3837 days ago

It is impressive to read that almost every brand is having a presence on Twitter and that almost all of these brands are responding to customer inquiries within 2 working days.

Great examples with JetBlue, Comcast and Chase. Have you studied Kimpton hotel on Twitter?



Written by websuccessteam
3837 days ago

How interesting. I just went and took a look at Kimpton Hotels and I am very impressed. Not only by their Twitter presence but also because we travel to NYC quite a bit and we are always looking for places to stay. Thanks :)



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