If you’ve been keeping your ears open, (like you should be!) you’ve probably heard that 76% of U.S. travelers now share their travel experiences on social networks, according to a survey by the world’s largest travel site, TripAdvisor. These shares include photos, status updates, check-ins, and reviews. Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening, they can take appropriate action to correct a problem if necessary, or thank a happy guest for a positive comment. Both of these are great first steps in building loyalty with your guests.