BizSugar.com › Social Media › Social Media: 7 Challenges quickly adapt to Next Generation Social Media and Agency

For more than a decade, interactive agencies — including search agencies — represented the next generation of advertising. Bolstered by the widespread adoption of digital media, interactive marketers became the established advertising professionals. But as technology continues to evolve at lightning speed, interactive marketers are once again the new kids at the forefront of a new generation of media.

Commerce has evolved from innovative periods of manufacturing, distribution and information to the current Age of the Customer. The web has created many opportunities for companies to expand their operations as well as for consumers to expand their purchasing prowess. At the same time, social media and mobile applications have disrupted the purchasing decision cycle, which in turn has disrupted even the most innovative marketing strategies.