BizSugar.com › Social Media › Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter.
The reality is that social media plays a big role in helping companies get their content in front of a larger audience. That leads to many things that benefit SEO, including more backlinks, improved engagement signals, and more owned SERP real estate for branded queries.