Too many professionals see social media tools as this separate thing, as something that will make them magically win business and customers...
Social Media for Business: Facilitator or Magician?
Posted by channelship under Social MediaFrom http://www.channelship.ie 4809 days ago
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4809 days ago
Good analogy - the soldier & his level of training counts much more (as long as his "Brand" (Old English for blade - as in brandish) had enough carbon content to be heat-treated - otherwise it'd snap or stay bent on impact). What good is reach/traffic, if when they get there, it's junk.
Duncan
4769 days ago