Social Media Forces Businesses To Go Two Way

Posted by williswee under Social Media
From http://www.penn-olson.com 5243 days ago
Made Hot by: q4sales on December 16, 2009 8:46 am

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era.

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Comments

Written by ShawnHessinger
5242 days ago

Susan,

I think this is a very good perspective and an example of how some of what we are talking about isn't really all that new but becomes more apparent when seismic shifts occur, like the one in media that is impacting business and, it would seem, everything else in our society. It has ALWAYS been important to connect with customers, audience, others, your constituents. The trouble is that when people get used to a worn out paradigm, like the traditional big media marketing campaign for example, they forget to check whether it's working or not, allow customer behavior to go on autopilot and never really notice until someone else does something unexpected, eliminates the paradigm and with it their customers.

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Written by m4bmarketing
5242 days ago

Shawn,

You are right and that is one reason why I did so many repositioning of brands. Companies did not do the right research or ask the tough questions and assumed all was okay. The smart companies do the work and social media adds to the knowledge base in a different way which is rather exciting from a marketing perspective.

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Written by m4bmarketing
5242 days ago

Actually even before social media, brands did connect with consumers (I can only comment from a product perspective. The consumer engagement with brands today as in the past are based on gaining consumer insights and communicating with them versus at them.

Social media just opens up the opportunities. Also the personality of brands is the determinant of how to communicate and again it is based on consumer insights.

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