The times already come when we’re buying presents on Amazon, sending Christmas gifts on Facebook and personalising Christmas cards with Flickr photos. What has been the biggest news for social media this year? To start with, while Facebook still reigns, the growth of Twitter has been immense. If constant news coverage and the A-list political and celebrity visitors hasn’t persuaded you this year visits have increased by 1,382 %. But who’s joining at such a rapid speed? You may or may not be surprised to learn a staggering 42% are 35 to 49 year olds. A huge part of this success is due to Mobile phone access as people update their status wherever they are, whatever they’re doing. On top of this the Global Language Monitor (GLM) has said ‘Twitter’ is word of the year along with ‘Stimulus,’ ‘Vampire,’ ‘Deficit’ and ‘Obama.’

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