Social Media is a Culture, Not Just a Strategy

Social Media is a Culture, Not Just a Strategy - http://leftthebox.com Avatar Posted by McLaughlin under Social Media
From http://leftthebox.com 4089 days ago
Made Hot by: heatherwills on August 17, 2009 1:13 pm
We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully use social media, there needs to be a cultural shift.





Comments


Written by lyceum
4089 days ago

It takes time to change a business culture into great customer service, innovation and to adapt a "down to earth" mentality. I am glad that I will soon work with a new company which is guided by all these "ingredients". :)



Written by ShawnHessinger
4089 days ago

Agree with this a billion percent. I don't understand companies who believe they can just leave a few self promoting things on their social media page and leave it at this. These end up being the same people who turn around and say social media doesn't work for them.



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