Social Media Marketing: The #1 Mistake Businesses Make

Posted by centralpawebster under Social Media
From http://strellasocialmedia.com 2118 days ago
Made Hot by: logistico on September 14, 2016 6:29 am

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled to label it the #1 mistake!

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Comments

Written by tiroberts
2112 days ago

It takes a solid strategy to get good traction on social media.

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Written by lyceum
2115 days ago

Rachel: You are right about that! Especially if they talk with an expert like you! ;)

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Written by lyceum
2115 days ago

Rachel: I agree with your thoughts on this topic. This kind of multi-talented person could be hard to find. ;)

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Written by centralpawebster
2115 days ago

Indeed. Some grooming could be required, but I've found that people with a willingness to learn are great candidates!

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Written by lyceum
2116 days ago

Rachel: Will this mistake be fixed when leaders of organizations do understand the importance of new media activities and that it should be included in "communication policy"?

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Written by centralpawebster
2115 days ago

I think communication is a start - and a good one - but it will take more than that to generate results. The person who is tasked with social media management should have basic knowledge of social media and its constant changes, writing or copywriting skills, and be able to adapt to changes quickly. In some instances, I would also say it's helpful to have a passion for communicating with others' online. It's a different skill set than 'people skills.'

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