By Lionel Lopez

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited as a venue for your message to customers.





Comments


Written by tiroberts
3106 days ago

I think that using both has their advantages, however, I would opt more for the social media route.



Written by lyceum
3107 days ago

How about doing a marketing mix of both new (social) media and old (traditional) mainstream media (as suggested at the end of the blog post)?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!