BizSugar.com › Social Media › Social media: who do you trust to look after your pages?

Social media is a crucial communications platform for all kinds of businesses nowadays. Marketing with social media can play huge dividends if done properly. Ignore it at your peril.
But which department in your organisation has responsibility for looking after the social media pages? Is it marketing, HR, sales, IT or communications? Perhaps it’s your stakeholder engagement team, customer service, or even procurement? Or maybe you ensure that everyone contributes and plays a part?
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