Social selling is an approach to internet retail (currently dubbed a “hot new trend”) that allows retailers to capitalise on social media interest in their products and offer more immediate conversion mechanisms. More broadly speaking, social selling is a new approach to online selling that prioritises the building of relationships through the selling process.

But how does social selling work, and how is this new method different to existing ecommerce sales campaigns through social media?

- See more at: https://www.jonnyross.com/news/social-selling-will-this-ecommerce-trend-mean-retailers-can-ditch-their-websites#sthash.oR3xgAl0.dpuf





Comments


Written by jonnyross
2684 days ago

Hi Heather,

Thank you for your kind words.

I think that social selling will have to be part of the whole ecommerce/store offering but I definitely believe it will become yet another channel not to miss out on!



Written by HeatherStone
2686 days ago

Hi Jonny,

Great post. Your take. Is social selling going to become an ecommerce norm or just another passing trend destined to make up only a small part of the overall online selling equation?



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