Gary Vaynerchuk is a really smart dude. He calls himself a "self-trained wine and social media expert," and he might be. But speaking at America's Small Business Summit this week, he gave some bad and biased advice...
Sorry, Gary Vaynerchuk. This Time You're Wrong.
Posted by steveamiller under Social MediaFrom http://www.twohatmarketing.com 4521 days ago
Made Hot by: Amazigamer on May 29, 2012 1:17 pm
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Comments
4515 days ago
4516 days ago
Heather: The business model should be the engine and according to me as a certified networker, based on long-range referrals. The thing is that social media could help your business to become more personalized. You do business with individuals, not with companies, in the end.
Btw: I went to Steve Miller's site and wanted to check out his speech on how to become a successful consultant, but I ended up in cyberspace at 1shoppingcart.com... I want to learn about " The Business Philosophy of the Indolent Armadillo"! :)
4516 days ago
I think the problem here is that Gary is talking about only one aspect of business: marketing. The phrase sounds suspiciously like something similar I've heard marketer Seth Godin say, that we're all in the fashion business. This may be true of marketers but not necessarily of every small business. The business model matters too. Attention sadly does not always equal revenue.
4517 days ago