BizSugar.com › Social Media › STUDY: 84% Don't Measure Social Media ROI

A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes.

57% of them use it for marketing purposes while almost 30% use it for customer service.

It is always said that measuring social media ROI is essential for insights and accountability. But in reality, only 16% of respondents measure their social media campaign performance.

In other words, 84% of the professionals are using social media ignorant to its effectiveness.